Launching a new product? A number of issues need to be taken in to consideration in order to communicate a consistent message to the appropriate audience. For example
- What is the specific situation?
- Who is being targeted?
- What is being produced ?
- What is the purpose of the product launch?
- What is the timeframe?
The answers to these and more questions determine the message that we are going to send, who we are going to send it to, and the channels we will choose in order to do so.
And of course, over and above these considerations are those of budget and working within it, establishing a time-bound period for specific goals to have been achieved, and evaluations of progress at certain time intervals. Exhausted thinking about it? Let us do it for you.
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