Key finding from a research report:
- Fifty-four percent of marketers thought social media was “innovative and invaluable to their business,” and 37 percent thought “useful and helpful, but could live without it.” Sixty-five percent of respondents, however, said that their companies have not increased revenue or profited using social media.
Harvard Business Review:
29% of Chinese social media users are ‘Commenters’ – people who may not initiate, but who do react and comment on other people’s views. They are also the ‘accelerators’ of new ideas, giving them momentum and wider acceptance.