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social media – good for business – you decide

// August 9th, 2010 // No Comments » // Uncategorized

Key finding from a research report:

  • Fifty-four percent of marketers thought social media was “innovative and invaluable to their business,” and 37 percent thought “useful and helpful, but could live without it.” Sixty-five percent of respondents, however, said that their companies have not increased revenue or profited using social media.

Harvard Business Review:

29% of Chinese social media users are ‘Commenters’ – people who may not initiate, but who do react and comment on other people’s views. They are also the ‘accelerators’ of new ideas, giving them momentum and wider acceptance.