in ORE at art gallery launch
// July 27th, 2010 // No Comments » // news
Ore art gallery was launched on Tuesday 15 June 2010 at 46 Lower Main Road, Observatory, Cape Town and introduced visitors to the world’s first magnetic gallery with the exhibition Ways of Seeing.
As with any event, once your client has given you the concept and explained their vision it’s up to you to make it happen. At Mass Effect we believe the only way to start organising anything is by doing it in a holistic and dynamic manner. We approach an event from the two points; the beginning and the end. From the beginning point we look at what we have and what we need to do to reach the clients vision. Simultaneously we look from the end point of the event and identify what we need to do beforehand to ensure everything gets written, photographed, insured, ordered, designed, made and delivered in good time so that we can PR the hell out of it.
Through utilising proactive planning we are able to foresee a lot of problems before they occur. This allows us to lead our client forward using open and continuous communication while planning and organising the event. At Mass Effect we are all about doing things right the first time as this saves precious resources.
The Ore art gallery was packed on the night of the launch, even though it was held on a wintery Cape Town evening. A big factor that added to the great attendance was a personal email invite system we conceptualised and designed where friends email invites to their friends using an embedded link. This was combined by advertising the event online on Facebook, What’s On, Bizcommunity.com, Art Times, Mail & Guardian and Out in Africa.
The features that added to the evening was the snack table outside to keep guests entertained while waiting for the doors to open, mini cupcakes to take home in decorated boxes with Ore’s name on and having many assistants around to help guests with any queries they may have. Subsequent to the launch, the gallery is being kept in people’s minds with magnet business cards guests took home, as well as branded T-shirts they purchased on the night.
Please visit Ore art gallery to view their second exhibition, from 20 July 2010 onwards.
