Mass Effect

social media – good for business – you decide

// August 9th, 2010 // Uncategorized

http://www.doshdosh.com/the-importance-of-social-media-marketing/

Key finding from a research report:

• Fifty-four percent of marketers thought social media was “innovative and invaluable to their business,” and 37 percent thought “useful and helpful, but could live without it.” Sixty-five percent of respondents, however, said that their companies have not increased revenue or profited using social media.

http://www.socialmediatoday.com/SMC/190506

Harvard Business Review:

http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html

29% of Chinese social media users are ‘Commenters’ – people who may not initiate, but who do react and comment on other people’s views. They are also the ‘accelerators’ of new ideas, giving them momentum and wider acceptance.

http://www.ogilvy.com/News/Press-Releases/July-2010-OgilvyOne-Connected-report-released.aspx