Mass Effect

innovation

// August 9th, 2010 // marketing

Innovation is a change in the thought process for doing something, or the useful application of new inventions or discoveries. It may refer to an incremental emergent or radical and revolutionary changes in thinking, products, processes, or organizations.

Since innovation is also considered a major driver of the economy, especially when it leads to new product categories or increasing productivity, the factors that lead to innovation are also considered to be critical to policy makers. In particular, followers of innovation economics stress using public policy to spur innovation and growth.

http://en.wikipedia.org/wiki/Innovation

Below is an interesting conversation with OTX’s CEO

Innovation distinguishes between a leader and a follower.
Steve Jobs – Apple Computers

http://www.bnet.com/article/how-to-innovate-like-apple/330240