Mass Effect

social media – good for business – you decide

// August 9th, 2010 // No Comments » // Uncategorized

http://www.doshdosh.com/the-importance-of-social-media-marketing/

Key finding from a research report:

• Fifty-four percent of marketers thought social media was “innovative and invaluable to their business,” and 37 percent thought “useful and helpful, but could live without it.” Sixty-five percent of respondents, however, said that their companies have not increased revenue or profited using social media.

http://www.socialmediatoday.com/SMC/190506

Harvard Business Review:

http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html

29% of Chinese social media users are ‘Commenters’ – people who may not initiate, but who do react and comment on other people’s views. They are also the ‘accelerators’ of new ideas, giving them momentum and wider acceptance.

http://www.ogilvy.com/News/Press-Releases/July-2010-OgilvyOne-Connected-report-released.aspx

innovation

// August 9th, 2010 // No Comments » // marketing

Innovation is a change in the thought process for doing something, or the useful application of new inventions or discoveries. It may refer to an incremental emergent or radical and revolutionary changes in thinking, products, processes, or organizations.

Since innovation is also considered a major driver of the economy, especially when it leads to new product categories or increasing productivity, the factors that lead to innovation are also considered to be critical to policy makers. In particular, followers of innovation economics stress using public policy to spur innovation and growth.

http://en.wikipedia.org/wiki/Innovation

Below is an interesting conversation with OTX’s CEO

Innovation distinguishes between a leader and a follower.
Steve Jobs – Apple Computers

http://www.bnet.com/article/how-to-innovate-like-apple/330240